The Complete Direct Marketing Sourcebook by John Kremer – PDF download

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      The Complete Direct Marketing Sourcebook
      A Step-By-Step Guide to Organizing and Managing a Successful Direct Marketing Program

      by John Kremer

      📕 The Complete Direct Marketing Sourcebook · READ MORE 📕

      • Publisher: Wiley
      • Author: John Kremer
      • ISBN: 9780471553878 (0471553875)
      • Language: english
      • Release date: April 23, 1992
      • Format: paperback, 288 pages

      About The Book

      Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.

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