- このトピックには0件の返信、1人の参加者があり、最後にattaillにより2週、 3日前に更新されました。
2020-12-08 13:54 #5522John Eisensteinゲスト
The Brand Flip
Why Customers Now Run Companies and How to Profit from It
by Marty Neumeier
- Author: Marty Neumeier
- Genres: business, design, entrepreneurship, buisness
- Language: english
- Publisher: New Riders Publishing
- Release date: August 9, 2015
- Format: paperback, 160 pages
- ISBN: 9780134172811 (0134172817)
About The Book
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is — it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out — not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
TXT book The Brand Flip buy reader. PDF ebook The Brand Flip Marty Neumeier download on Powells. MP3 The Brand Flip by Marty Neumeier for PocketBook on Book Depository. Online ebook The Brand Flip read online.
EPUB The Brand Flip Marty Neumeier buy cheap on iPhone. FB2 book The Brand Flip download on Walmart. Hardback ebook The Brand Flip read for Mac. FictionBook book The Brand Flip by Marty Neumeier on Bookshop.
MOBI The Brand Flip Marty Neumeier on iPad on Barnes & Noble. Paperback The Brand Flip buy cheap. Hardcover book The Brand Flip read online on Audible. TXT ebook The Brand Flip by Marty Neumeier download PC.