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    Jessica Lucas

    Social Networking
    The Essence of Innovation

    by Jay Liebowitz

    Social Networking : CLICK HERE

    • Publisher: Scarecrow Press
    • ISBN: 9780810858572 (0810858576)
    • Format: paperback, 130 pages
    • Release date: March 23, 2007
    • Author: Jay Liebowitz
    • Language: english

    About The Book

    Social network analysis (SNA) is a technique that is used to determine knowledge flows and gaps in mapping social networks for various knowledge types. Social Networking: The Essence of Innovation discusses how social networking and SNA can influence innovation in an organization through the presentation of a broad range of concepts, examples, and case studies. The book’s initial chapters deal with developing personal knowledge networks, linking social networking to innovation and strategic intelligence, and exploring synergies among knowledge management, business intelligence, and competitive intelligence. The introduction, an overview of social network analysis, is followed by case studies and an exploration of applications, including knowledge mapping and the analysis of organizations. Software systems devoted to these areas are described, citing results achieved, and a final chapter takes a look at future prospects, making this an essential tool for managers, executives, business analysts, educators, and strategic planners.

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