(MOBI) High Tech Product Launch by Catherine Kitcho | 9780966660401

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      High Tech Product Launch
      by Catherine Kitcho

      📕 High Tech Product Launch – Click Here 📕

      • Language: english
      • Format: hardcover, 204 pages
      • ISBN: 9780966660401 (0966660404)
      • Publisher: Pele Publishing
      • Author: Catherine Kitcho
      • Release date: January 1, 1998

      About The Book

      Comprehensive guide to effective marketing and management techniques for launching products to the market. Based on the real world experience of a prominent Silicon Valley consultant, the book outlines the processes and planning needed for a successful product launch. Included are guidelines for choosing the right collateral and channels, developing positioning and messaging, managing launch teams, and effectively using the Internet and intranets for marketing programs.

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