(ePUB) Firebrands ~ 9780072124491

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      Jennifer Mcgovern

      Building Brand Loyalty in the Internet Age

      by Michael Moon

      📕 Firebrands • Read More 📕

      • ISBN: 9780072124491 (0072124490)
      • Publisher: McGraw-Hill/Osborne Media
      • Genres: business
      • Format: hardcover, 318 pages
      • Author: Michael Moon
      • Language: english
      • Release date: August 17, 2000

      About The Book

      This text aims to show how marketers can use the Internet to strengthen their brand and gain competitive advantage. There is explanation of digital branding with case studies to show successful and not so successful brands. The book attempts to show how to build a brand that will stand out.

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