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投稿
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Firebrands
Building Brand Loyalty in the Internet Age
by Michael Moon- ISBN: 9780072124491 (0072124490)
- Publisher: McGraw-Hill/Osborne Media
- Genres: business
- Format: hardcover, 318 pages
- Author: Michael Moon
- Language: english
- Release date: August 17, 2000
About The Book
This text aims to show how marketers can use the Internet to strengthen their brand and gain competitive advantage. There is explanation of digital branding with case studies to show successful and not so successful brands. The book attempts to show how to build a brand that will stand out.
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